Joseph Solomon

What if authentication could happen as naturally as checking your phone—using the unique way you type, swipe, or hold your device?

Instead of expecting users to learn an entirely new system, M-Pesa created a service that felt like a natural extension of their daily lives.

This is the tightrope businesses walk every day: How do you protect users without pushing them away?

For product and design teams building B2B payment solutions, usability is often the first milestone. Is the platform intuitive? Can users complete transactions efficiently? But stopping at usability misses the bigger picture. The

Customers who feel heard are more likely to stay loyal, reducing churn and increasing lifetime value (CLV)